Your benefits at a glance
01
Test two or more website variants under the same public URL
02
Create variants directly with the familiar Odoo Website Editor
03
Include already published pages in an experiment
04
Compare impressions, click rates, and visible dwell time
05
Evaluate clicks by variant and link target
06
Set a specific link as the primary target
07
Determine winners manually or automatically
08
Challenge successful variants in further test rounds
09
Permanently track results of past rounds
10
Measurement without analysis cookies and visitor profiles
SETUP & MEASURE
This is how the A/B test works in Odoo
01 Open Website → Reporting → Page Experiments.
02 Select the website and the public page to be tested.
03 Create or add the desired variants.
04 Set sample size, observation window, and success criteria.
05 Start the experiment and compare the results.
All active variants remain accessible via the same public URL. Visitors will randomly receive a variant with each call.
You can evaluate these metrics
— Impressions or measured page views
— Visits with at least one click
— Click rate per variant
— Average visible dwell time
— Clicks on individual link targets
— Results of the selected main goal
This allows you to see whether, for example, a different headline, a new page layout, or a changed call-to-action leads to more interactions.
ANALYZE & CHALLENGE
Determine winners and continuously optimize
After completing an experiment, you can manually select the best variant or leave the decision to the system. The automatic selection occurs once the defined samples and observation windows have been reached.
With Challenge the winner you start another round based on the most successful variant. While you prepare new alternatives, the previous winner remains available under the public URL.
Inferior variants are archived within the experiment. The associated pages and previous results are retained.
Typical application areas
RS A/B testing is suitable, among other things, for comparing:
Headlines and introductory texts Hero sections and page entries Call-to-Actions and link targets Performance and product presentations Form hints Page structure and content order short and detailed landing pages
Anonymous measurement without visitor profiles
The module does not set its own analysis cookies and does not store visitor profiles, IP addresses, or browser fingerprints. Recurring individuals are not identified. Each page view counts as a separate visit.
For the duration of stay, only the time during which the relevant browser tab is visible is considered. Odoo may use cookies independently that are necessary for its regular website functions.
Requirements and technical notes
COMPATIBILITY
Supports Odoo Community and Enterprise
Available for Odoo 19 and Odoo 20
User interface in German, English, Spanish, French, Portuguese, and Dutch
SUPPORTED PAGES
Dynamic shop, product, blog, portal, and controller pages are not supported in this version
MEASUREMENT
Impressions correspond to visits and not uniquely identified individuals
Note: The automatic selection compares the observed values but does not calculate statistical significance.
Small samples should therefore be evaluated with caution.
Why RS A/B Test for websites?
RS A/B Test for websites connects page editing, delivery, and evaluation directly with Odoo. This keeps experiments and results within your existing system environment. Successful variants can be reused and gradually improved without complex transfer.
The extension was developed by rising systems AG for companies that want to optimize their Odoo websites in a structured and data-driven manner.
Frequently Asked Questions
What is RS A/B Test for websites?
RS A/B Test is an Odoo extension that allows two or more variants of a webpage to be displayed under the same public URL and compared based on defined metrics.
What values does the module measure?
Among other things, page views, visits with clicks, click-through rate, visible dwell time, and clicks on individual link targets are measured.
Does the module use analytics cookies?
No. The module does not set its own analytics cookies and does not store visitor profiles, IP addresses, or browser fingerprints. Odoo can still use cookies for its regular website functions.
Which pages can be tested?
Published and publicly accessible pages created with the Odoo website editor are supported. Dynamic shop, product, blog, and portal pages are not included in the functionality of this version.
How is the best variant determined?
You can manually select the winner or let an automatic decision be made based on the defined metric. The automatic selection does not calculate statistical significance.
Can the winner be tested again?
Yes. The previous winner can compete as a starting point for a new round against additional variants.